A Course about Focus Created for Multi-Passionate Creatives, by a Multi-Passionate Creative.



"Joi constantly inspires me by just being who she is and she creates amazing content because she knows what works. When you’re driven to create in many ways, it can be hard to really get anything done because you want to do everything... Having someone teach about focus, different types of focus, and how to work with your own energy cycles feels like a key I’ve been looking for."
-Beth Cyr


focus, joi knows how, course, multi-passionate-creative

For multi-passionate creatives, learning to focus can feel like an unattainable goal.


🔍 How do you know which projects to focus on at which time?


🔍 Does doing only one thing make you less multi-passioante?


🔍 And if you've been wondering if there's a way to eliminate distractions that doesn't feel like torture...


...the answer is yes, and I'll teach you how in this interactive course with exercises and mindset shifts you can start applying today!


" When you were young, did you ever have a teacher that seemed to understand you and you loved going to their class because they made every subject enjoyable? Joi is like that teacher for the multi-passionate creative. For many of us, we’re taught that we need to focus on one thing, go deep into that one thing, spend the 10k hours and become a master. But if you’re like me, that just never felt right, but you tried to do it anyway. Along came Joi... I felt connected to her and I felt understood, because she too, is a multi-passionate creative, embracing it and thriving.

The best teachers walk the walk and show you by example how their teachings work. Joi constantly inspires me by just being who she is and she creates amazing content because she knows what works.

When you’re driven to create in many ways, it can be hard to really get anything done because you want to do everything. So many ideas and so little time. Having someone teach about focus, different types of focus, and how to work with your own energy cycles feels like a key I’ve been looking for.

I’ve had my own business for 15 years, but the past few years it’s been changing and expanding. Joi has provided practical tools, inspiration and support to keep going where I want to go.

I haven’t seen anyone out there that is teaching the things Joi teaches in the way she does.

Her content is clear, organized and beautiful! As an artist, to have someone pay attention to the visual details of content presentation makes my heart (and my eyes) extra happy. "

~ Beth Cyr | bethcyr.com

Here's what's inside the beta course



Module One- Understanding how to make FOCUS work for YOU as a multi-passionate

Module Two- Mastering daily, weekly, and monthly focus

Finding Focus Workbook

Bonus! 90-Day Focus Planner

Bonus! Daily Planner + Reflection Page

Focus Fridays Live Video Archive

+ Additional Resources and modules to be added throughout the beta period


Here's a Peek at the Course Curriculum

Hi, I’m Joi!


I’m a multi-passionate creative. I say that with confidence now, but it wasn’t always this way. For most of my life, I was ashamed of having so many creative outlets. I thought that in order to be successful, I needed to figure out what my one “thing” would be and get really good it, leaving my other passions behind.


Then, I made a shift. I woke up one day and decided that I wasn’t going to choose. 


I found my voice. I started a blog, I created a personal brand. I got nationally published in my favorite magazine, I began speaking on podcasts. I landed my first speaking engagement.


I learned when to focus and when to pivot, how to overcome shiny object syndrome, and why most business advice would need to be adapted in order for it to apply to me as a multi-passionate.


With this newfound confidence mixed with the practical tools and mindset shifts, my world opened up. And that’s exactly what I want for you.

A Course about Focus Created for Multi-Passionate Creatives, by a Multi-Passionate Creative.


"I could fill up pages worth of praise for Joi. She has the unique, special ability to connect with everyone she comes into contact with. Joi is a "practice what you preach" type of person, and I've seen her pour her heart and soul into building a truly collaborative, uplifting space for creatives of all kinds. Joi's commitment to empowering creatives and helping them reach their career goals is nothing short of inspiring."
-Arielle Frank